PR Advanced: It Starts Now


The 2018 Regional Conference focuses on the ultimate guide to rocking your first job post-graduation. The highlight of this year’s conference is on the millennial generation post graduation in the PR world. This year’s theme compliments PRSA’s 50th anniversary by emphasizing the role PRSA will play in an upcoming graduate’s initial and ongoing career journey. Attendees will gain insight on what to expect from the job search period up to day one at their first job. Speakers will be asked to incorporate advice, insight, and recommendations to attendees about being a young professional in the PR world.


8AM – 9AM: Registration/Breakfast

9AM – 10AM: Opening Keynote from Jen Friedman (GE)

10:10AM – 11:00AM: Breakout Session 1

11:10AM – 12:00PM: Breakout Session 2

12:00PM – 1:20PM: Lunch

1:30PM – 2:20PM: Young Professionals Q&A Panel

2:30PM – 3:20PM: Career Fair/Break/Resume Workshop

3:30PM – 4:20PM: Closing Keynote with DJ Capobianco (Twitter)

4:20PM – 4:30PM: Closing Remarks

7:00PM – 9:00PM: Post-Conference Networking Reception at Bar Louie


Jen Friedman (Keynote Speaker): Jen Friedman is Senior Director, Corporate Reputation, a global role on the communications leadership team with a focus on promoting and protecting the company’s reputation in a dynamic global environment.

DJ Capobianco (Keynote Speaker): DJ Capobianco leads Research for Twitter’s Automotive, Media/Entertainment, and Political Advertising Clients. Specifically, DJ and his team studies how exposure to, engagement with, and production of content across Twitter shapes perceptions and behaviors about all sorts of topics like what to buy, who to vote for, and what to watch. Specifically, DJ’s spent the last four years focused on understanding and quantifying specific motivators of automotive purchases, implementing causal TV tune-in measurement, and studying the favorable business impact of customer service on Twitter.

Michael DiSalvo: Michael DiSalvo is Vice President, Healthcare at Ogilvy Public Relations where he focuses on disease-related communications in areas from sexual health to neurology, and almost everything in between (quite literally).

Greg McCarthy: Greg McCarthy has 4.5 years of extensive experience in cross-functional roles within corporate marketing at Dell and EMC Corporation.

Rachel Leist: Rachel Leist is a Director of Marketing at HubSpot. She is responsible for working with the product and sales teams to monetize their freemium user base through experimentation, segmentation, and multi-channel communication.

Eric Tumbiolo: Eric Tumbiolo is an Experiential Events Manager at Anheuser Busch in Boston. He specializes in negotiating sponsorship deals, analyzing the ROI of marketing dollars spent, executing concepts for news events, and enhancing and leveraging AB’s local social media strategy. Before marketing, he has worked as District Sales manager in Manhattan and held different analytical and sales role.

Alex Shuck: Alex Shuck is the Director of Marketing and Analytics at LevelUp.  He started with the company (formerly known as SCVNGR) back in 2011, and has continued since then to dream up creative ways to bring together his favorite things – food and data.

Monique Kelley: Monique is Senior Vice President of Client Experience and Healthcare at Weber Shandwick. Monique leads product healthcare communications at Weber Shandwick Boston and oversees strategic product and blended corporate-product communications for her pharmaceutical, biopharmaceutical and biotechnology clients, which have included Sunovion, Lilly, Daiichi Sankyo, Roche, Pfizer, Eisai, Cubist, GSK, Bayer HealthCare and Johnson & Johnson.

Maurice Rahmey: Maurice Rahmey has spent the last 5 years at Facebook in NYC as a client solutions manager where he helps technology and telecom companies in the Fortune 500 achieve their business goals.

Danielle Dupre: Danielle Dupré is Reebok’s Digital Category Manager who helps the brand grow it’s running and training businesses through digital content, merchandising and marketing excellence. Danielle believes in the power of digital storytelling to draw consumers in and create a connection.

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